“It’s good but it’s not perfect.” That sentence stuck with me. It taught me that excellence isn’t about chasing perfection forever — it’s about giving your best and taking pride in it. That mindset has shaped the way I work, lead and grow with my teams.

With 14+ years in advertising, I’ve moved from design to strategy to operations. I research, analyze and dive deep into clients’ industries and problems. I design creative concepts and scalable systems and I love building bridges between creativity and efficiency.

I’ve led pan-European campaigns for brands like Disney, Hasbro and Levi's. I’ve trained creatives in India and Costa Rica. I’ve also delivered a car by helicopter — true story.

Today, as COO of two agencies in the healthcare sector, I create frameworks, lead strategic pitches, facilitate Design Sprints and coach teams to raise the bar.

Like in rugby or basketball, I believe success is collective. Talent shines brightest in a team built on trust, effort and shared ambition.